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Our values

We always pursue the data that matters,
the data that sparks change

What We Stand For

Customer First.

Our customers are the most important part of our business. We make every decision with them in mind. Our customers are our most valued partner. Our employees are focused on the voice of the customer and it’s imperative that we work alongside our customers to ensure their success.


Bring Your Grit

Bring your passion. Bring your perseverance. Stay focused on your goals and strive to achieve them, every day. Grit is what keeps us going each and every day. Strive for excellence in all you do. Encourage yourself, your team, and the company to be resilient in the face of adversity. Don’t be afraid to fail. Make sure you get back up again.


Earn Trust | Give Trust

A culture of trust is paramount in the efficiency of our teams. Give trust easily, act responsibly, and continue to earn and give. No one should question your intention. It’s a continual process of earning and giving. Foster trust with colleagues, customers, and in every interaction. Be transparent and honest. Learn from failures instead of placing blame.

Own it

This is your company. You own it. See a gap? Fill it. Have an idea to improve a process? Pitch it. Every employee plays an integral role in our success. Take responsibility for where we were, where we are, and where we’re going. Be open to feedback and incorporate the best ideas. People who own it, empower teams.


Don’t Be a 🤬 Jerk

Bad days happen to everyone. Be cognizant of the way you approach situations. Be less combative and more collaborative. Treat everyone with respect, regardless of title, ethnicity, orientation, religion or gender. Seek to understand and listen carefully before you speak. Provide each person with the opportunity to be seen, heard and respected. Be humble in your interactions.


Fundamentals Over Flash

Set the foundation with the basics. Ensure that the fundamentals are in place, and if we’re missing the mark, create solutions to support the fundamentals. Be iterative and continually work toward fundamentals that benefit the customer. Focus conversations on making forward progress.

Know Better

Vutility’s brand promise, Know Better, is the foundation of what we do. We want to provide tools for customers, employees and shareholders to know better.